Selling to Big Companies Podcast Interview
Marketing
It’s Jill Konrath, author of Selling To Big Companies, which I recently wrote about, in the context of narrowing your niche and target market. Jill Konrath gave an interview on The Innovative Marketer podcast.
As in the book, in the interview she talks about more. Much more. It’s impressive how much there is to take away in this short interview. As Jill wrote on her blog:
[Steve Gershik] got me talking about things I’m pretty passionate about:
- The biggest mistakes salespeople make.
- What marketing/sales need to know from each other.
- Creating strong value propositions.
- Leveraging triggering events to crack into accounts.
- Launching new products into the market.
Listen to the Innovative Marketer Podcast - it’s a power-packed 20 minutes. I’m listening to it right now and I can’t believe how much I covered in this short time.
I’ll echo that sentiment. I’m listening to it now, and I’m really impressed. And I’ve already read the book! Listen to Jill Konrath’s interview, episode 8 of The Innovative Marketer podcast.
-TimK
