J. Timothy King’s Blog

How the Oldest, Safest Innovation Redefined a Web 2.0 Website

There are many myths about innovation. The biggest is that it’s risky. This myth is especially prevalent in the hi-tech community. That’s because when we think “innovation,” we think about technological innovation, one of the riskiest kinds of innovation. What’s more, we naturally feel threatened by the most secure and lucrative opportunities for innovation.

And that’s what happened to me. I faced an opportunity to innovate on one of my websites. My first instinct was “That’s crazy!” Fortunately, I knew enough to put my feelings in perspective. And this opportunity opened up a parallel market.

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