Actually, It’s the Word “ZOiZ”

Seth Godin posted his opinion on the new logo for the 2012 Olympic games.


The 2012 Olympic Games Logo

Here’s how organising committee chairman Seb Coe described the new logo:

This is the vision at the very heart of our brand.

It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

It is an invitation to take part and be involved.

Seth noted that no, that’s not right. It’s just a jaggy picture. He’s wrong. It’s actually the word “ZOiZ.” But Seth was right about this:

If you are paying money to someone who talks like this, may I suggest you stop? And if you work for someone who talks like this, time to look for a new gig.

To paraphrase Jamie Hyneman of the Mythbusters, can we not do any more of these oogie-boogie marketing myths?

Rolling on the floor, laughing,
-TimK

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