Marketing

How Google Can Prove Anything With Statistics

First of all, I don’t know that Google is really trying to pull one over on its users. This could just be the work of some clueless PR guy. On the Official Google Blog today, Brad Taylor, a “Spam Czar” at Google, talked about how Gmail filters more spam now than ever. He links to […]

Secrets of Business from Rainforest Cafe

It’s summertime. Lazy days. Vacations. Time off. The kids are out of school. And only 17 16 15 days before they go back! (But that’s a different story.) I’ve been working part-time while they’re home with me over the summer. Last Friday, my parents took us all out to lunch at the Rainforest Cafe, and […]

Actually, It’s the Word “ZOiZ”

Seth Godin posted his opinion on the new logo for the 2012 Olympic games. The 2012 Olympic Games Logo Here’s how organising committee chairman Seb Coe described the new logo: This is the vision at the very heart of our brand. It will define the venues we build and the Games we hold and act […]

Here’s Why It’s Good For a Consultant to Tell the Employees How Much He Makes

I swear I had decided to write this before reading Pam Slim’s latest post about earning more by working less. But her thoughts dovetail so perfectly with mine. Recently, the hiring manager at a client company reluctantly agreed to my rate. But he asked me please not to say anything to the other people on […]

What Chocolate Says About Entrepreneurship

“Once upon a time, there was a quiet, little village in the French countryside whose people believed in tranquilite. If you lived in this village, you understood what was expected of you. You knew your place in the scheme of things. And if you happened to forget, someone would help remind you. In this village, […]

Did FedEx Finally Deliver?

If you recall, last week I was waiting for my case of wine to be delivered. The business to which I had it delivered was open and staffed all week. But on Monday and Tuesday, FedEx’s tracking said, “Delivery exception: Customer not available or business closed,” which was just wrong.

Building Brand Image: 2 Lessons

My adventure started when Wine.com sent me a special offer. I had ordered a couple cases from them last year. I drink a glass of red wine every night. At first, it was an attempt to reduce my blood pressure. Didn’t work. But I did discover wine enthusiasm. I’m now a wine geek, or at […]

Lawyers Are Not Businessmen

First, go watch this video about how one of Apple’s lawyers stuck it to the feelings of a little girl.