Marketing
Actually, It’s the Word “ZOiZ”
Seth Godin posted his opinion on the new logo for the 2012 Olympic games.
The 2012 Olympic Games Logo
Here’s how organising committee chairman Seb Coe described the new logo:
This is the vision at the very heart of our brand.
It will define the venues we build and the Games we hold and act as a reminder of [...]
Here’s Why It’s Good For a Consultant to Tell the Employees How Much He Makes
I swear I had decided to write this before reading Pam Slim’s latest post about earning more by working less. But her thoughts dovetail so perfectly with mine.
Recently, the hiring manager at a client company reluctantly agreed to my rate. But he asked me please not to say anything to the other people on the [...]
What Chocolate Says About Entrepreneurship
“Once upon a time, there was a quiet, little village in the French countryside whose people believed in tranquilite. If you lived in this village, you understood what was expected of you. You knew your place in the scheme of things. And if you happened to forget, someone would help remind you. In this village, [...]
Selling to Big Companies Podcast Interview
It’s Jill Konrath, author of Selling To Big Companies, which I recently wrote about, in the context of narrowing your niche and target market. Jill Konrath gave an interview on The Innovative Marketer podcast.
As in the book, in the interview she talks about more. Much more. It’s impressive how much there is to take away [...]
Does Google Think It’s Bigger Than the Market?
John Carlton wrote recently about Google’s latest change in AdWords. This change has upset a lot of people, because now suddenly their AdWords ads don’t make money. It’s also pleased a lot of people, because they believe the change will thin their competitors. Regardless, no one should be relying completely on AdWords (or on any [...]
Five Things Software Teams Can Learn From Build-A-Bear Workshop About Customer Relations
I never would have bought this book for myself. I won it in a drawing at InBubbleWrap.com. I’m not sure what made me enter the drawing. Maybe it was, Eh, it sounds moderately interesting, and it’s free. Or maybe it’s that I have a soft, cuddly spot in my heart for Build-a-Bear Workshop. And as [...]
A Practical Marketing Plan for Busy Entrepreneurs
The world’s shortest marketing plan is not Kelly Odell’s, referenced at Guy Kawasaki’s blog. And with all respect to Guy, his version 2.0 is not actually a practical marketing plan template. A better alternative is Becky McCray’s over at Small Biz Survival. And ever since I read this post, I’ve been calling her system “MR. [...]
Before Your Idea Can Take Off
What do you do when you have a great business idea, but you just can’t going on it? It’s a good idea. You believe in it. And you might be able to get off the ground, if you could find the runway.
Web Site Mis-Marketing
I recently read on Yaro Starak’s excellent Entrepreneur’s Journey blog a guest piece by John Webster on analyzing web stats. I’m peeved. He didn’t actually say anything wrong, and he is the expert. In fact, I don’t take issue with any of his guidelines. But I do take issue with his advice.
If It Weren’t for the Innocent People Caught in the Middle
As a musician myself, I’ve been saying for years that the old music industry is on its way out. I get a good laugh whenever I read a news piece (usually in the establishment news) quoting some representative of the RIAA claiming that file sharing is going to destroy the music industry.